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5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business

Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: Marketing. Here’s five reasons why.

1)   You Don’t Know What You Don’t Know.

While you might feel savvy after reading a couple marketing books or listening to a savvy marketing guru, it doesn’t compare to working with a qualified team or consultant with great experience and a great record. You simply don’t know Read More

The post 5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business appeared first on Small Business Trends.

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Want Great Marketing: Follow Apple’s Example

On August 20, 2012, Apple surpassed Microsoft to become the largest public company in history. It’s a fact that makes it easy to forget that, not that long ago, Apple didn’t even exist.

What’s contributed greatly to Apple’s success is great marketing. As most people know, Steve Jobs was a big believer in great, smart, creative marketing. It’s something he believed in from the very beginning of Apple.

Apple

Back in 1976 when Apple was just starting, Steve and his two Read More

The post Want Great Marketing: Follow Apple’s Example appeared first on Small Business News, Tips, Advice – Small Business Trends.

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Are You Getting Gold Medal Help?

Even if you’re not normally a fan of sports like gymnastics or water polo it’s hard not to be a fan of the Olympics. There’s something about watching the best in the world that gives watching those sports a whole different perspective. I may not understand all the nuances of those sports, but I understand the desire to be the best.

Gold Medal

I clearly recall one of my earliest job interviews sitting across the desk of the big boss of one Read More

From Small Business Trends

Are You Getting Gold Medal Help?

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Dealing With “I Just Can’t Afford You”

Regardless of what you’re selling, most everyone in business has heard it:

                          “Sorry, I just can’t afford it right now.”

too expensive

No one likes hearing that.  In some cases it might be true. In most, however, it’s not.

What makes me say that? Just look around. Every day thousands of people will pay $5.00 for a coffee, $15,000 for an attorney, or $50,000 for a car. Because, whatever the cost, they’re convinced it’s worth it.

Why will a woman pay $300 Read More

From Small Business Trends

Dealing With “I Just Can’t Afford You”

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Top 5 Online Credibility Killers

As a follow up to my last piece titled “9 Great Online Credibility Builders,” I felt it was important to point out the flipside: credibility killers.  In many ways credibility killers are even more important because it only takes being guilty of one cred killer and all your hard earned credibility could be out the window.

online reputation

So, let’s begin:

 1.)  Poor LinkedIn Profile:  When checking out a person’s professional background and cred online, LinkedIn is often the first Read More

From Small Business Trends

Top 5 Online Credibility Killers

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