Blog Archives

Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

The Scroogled campaign isn’t to convince you Microsoft is the better search and email alternative. It’s to make you afraid of how good Google is. But is Microsoft “scroogling” itself? Here’s why trash-talking the competition comes back to haunt…

Posted in Business Rocket, Executive Prospectus

5 Ways to Use Video to Connect With Customers

Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain.

Posted in Business Rocket, Executive Prospectus

Freeing Analytics from Your Digital Agency’s Closet

Creating a data-friendly culture, where people from all areas of your company are excited by numbers and don’t fear them, takes serious work. It means going beyond the numbers and inserting context to build the larger story. Here’s how to do that.

Posted in Business Rocket, Executive Prospectus

Internet Marketing Trends For 2013

A new year is coming. And with it comes a chance for business owners and marketers to evaluate what they’re doing, uncover what’s not working, and focus on the new trends that are worth their attention.

As 2013 approaches, below are five Internet marketing trends for small business owners to focus on.

internet marketing trends

Emphasis on Inbound Marketing Techniques

Whether you want to call it inbound marketing or simple diversifying your traffic, 2013 will see an increased emphasis on creating, nurturing, and Read More

The post Internet Marketing Trends For 2013 appeared first on Small Business Trends.

Posted in Business Rocket, Executive Prospectus Tagged with:

7 Tips for Creating Powerful Landing Pages

A landing page is any page on your website that’s sole purpose is to prompt a visitor to take a certain action.

For example, maybe you’re promoting an eBook on your website and the landing page exists to encourage the download. Or you’re running a paid search campaign where the ad drives users to fill out a contact form. The landing page is what serves up your call to action and gets someone to take that next step.

If your Read More

The post 7 Tips for Creating Powerful Landing Pages appeared first on Small Business Trends.

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