Blog Archives

5 Reasons You Should Measure Social Media Return on Investment

Are you wondering if measuring social media return on investment (ROI) is important? Do you cringe when you think about putting together another report? You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about measuring your results. Do I Really Need to […]

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5 Ways Social Media Can Increase Your Revenue From Existing Customers

Are you using social media to keep your existing customers happy? Do you want to figure out how to drive revenue from existing customers through the social channel? This post will give you 5 tips to gain more revenue from your existing customers using social media. Why Focus on Existing Customers? For many companies, connecting […]

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5 Tips for Moving Social Media Leads Into the Sales Funnel

Have you been able to turn your fans and followers into active prospects? Are you interested in monetizing the social media channel? Keep reading for five tips to turn fans and followers into a revenue channel. But first… Do Fans Mean Business? Marketers have made tremendous strides in growing their audiences on social media channels. […]

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5 Tips to Sell Your Blog

Do you wonder if your blog has the potential for a big payoff? Here are 5 tips to position your blog to attract corporate buyers. The $315 million–dollar acquisition of Huffington Post by AOL definitely raised some eyebrows as bloggers started to realize that they’re holding “real” assets that can attract top-dollar investments. But for […]

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6 Ways to Track the Impact of Social Media on Public Relations

Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference? This post will focus on six metrics you can use to measure the impact of social media on public relations (PR). Why social media and PR? As news outlets continue to boost their […]

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