Blog Archives

“Playing to Win” Explains the 5 Strategy Mistakes Businesses Make

strategy mistakes

In this highly competitive economy, small businesses need a strategy to flourish and grow. The question to ask yourself is:  are you playing to win, not just trying to stay in the game?

With their book Playing to Win: How Strategy Really Works authors Roger Martin and A.G. Lafley make the argument that delaying decisions on your strategy can have enormous consequences for your business.  Martin and Lafley are both Procter and Gamble executives.

I learned about the book through Read More

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Don’t Miss These Favorite Small Business Books From 2012

With the 2013 Small Business Book Awards underway, I could not help but reminisce about my favorite small business books. I thought about the ones that made an impact on my way of thinking moving forward.  I felt these books also impacted how small businesses can make a difference in their operations as well as in their community.

Without further adieu, I present my favorite small business books from 2012. I hope these inspire your thoughts for nominating your favorite Read More

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Why You Should Read “The Facebook Guide to Small Business Marketing”

facebook marketing guideWith over 1.1 billion members, Facebook is a rewarding social media platform, but it can be a mystery as to who is enjoying the spoils.  A study noted in an Adweek article claimed media plans that included Facebook offered a 24% increase in sales than those without the popular platform.

Businesses large and small have jumped on the Facebook marketing bandwagon.

But the question remains: can small businesses profit from Facebook?  If you use Facebook for your small business marketing, Read More

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The Art of Strategic Interviewing Raises Human Resources to a Great Art

strategic interviewingTony Hsieh, Founder of Zappos, shared on an Inc. post to what degree cultural fit plays in a new hire.  Zappos will not hire people who are not great at their culture.  A separate human resources interview focuses on cultural fit, and 50% of the performance review is about whether you are inspiring your team.

Well, when you are a small business owner, you may not feel as though you and your business needs fit entirely into Zappo’s shoes.  But Read More

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Pin Your Company to the Top with Pinterest for Business

pinterest for businessAuto buffs always marvel at the newest sports cars that hits the road.  Last spring, I marveled at the Dodge Viper during its New York Auto Show debut.  And the start of 2013 heralded a fully redesigned Corvette.

Social media can also elicit ephemeral excitement, with businesses eager to gain customers through the latest platform that amazes people.  The book Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media by Jess Loren (Read More

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