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Rise of The Socially Conscious Business

socially conscious businessEntrepreneurs build more socially conscious businesses these days.

For decades, non-profits and businesses have existed in separate realms. The non-profits focused on helping the poor and providing aid, while businesses focused on raising capital and building revenue.

It seemed that the two were destined to stay on their own paths, gawking at each other and failing to work toward a common goal.

However, we’ve recently seen the rise of socially conscious business entrepreneurs, people who are driving innovation and changing Read More

The post Rise of The Socially Conscious Business appeared first on Small Business Trends.

Posted in Business Rocket, Executive Prospectus Tagged with:

Your Content Marketing Versus Your Content Strategy

contentLast year, I was hired to run a startup website about women in business. My job was to grow social media, traffic and upscale the quality of content.

So, I started digging and I couldn’t look anywhere without reading about content marketing and strategy. These buzzwords were everywhere and I knew I needed to implement them into my plans.

But here’s the kicker, what’s the difference? Are these two phrases actually the same thing disguised in different wording? Here’s my Read More

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Posted in Business Rocket, Executive Prospectus Tagged with: , , ,