Blog Archives

Build a brand, not a slogan.

– Establish your brand and set yourself apart from the competition.Why is building a brand important? When all other things are equal (or viewed as equal), your brand is the differentiator. Building a distinct brand that resonates in the consumer’s

Posted in Executive Prospectus Tagged with: , , ,

Understand your Customers through Research

Don’t worry research is not as hard as it sounds and it’s not something exclusively for huge conglomerates or companies with massive marketing budgets. Every company can do it and more importantly, every company can benefit. Everything you need to

Posted in Executive Prospectus Tagged with: , , , , ,

Five Steps to Building a Successful Marketing Campaign

1. Create a PlanToo often, the success or failure of a marketing campaign is judged on the back end results. Unfortunately, these results can be dramatically impacted by the amount and type planning that was put into the campaign on

Posted in Executive Prospectus Tagged with: , , ,

Five Easy Ways to Improve Any Website

– Get the basics right and make the sale. 1. Your Website is a Salesperson not a BillboardMany companies use their homepage as a huge billboard with flash animation and many more believe that the home page should tell the

Posted in Executive Prospectus Tagged with: , , , , ,

Improve Your Take Rate with Landing Pages

In our previous article, Five Steps to Building a Successful Marketing Campaign, we outlined five steps that go into building a successful marketing program. If you’ve read that, then you understand the importance that planning and research have in marketing

Posted in Executive Prospectus Tagged with: , , , , , ,