from CTO Blog by CTO Blog
I recently posted on the question of whether we really understand business intelligence (BI) http://www.capgemini.com/ctoblog/2009/08/have_we_really_understood_what.php and quite quickly got into a lively debate. Everybody seemed in agreement that traditional BI really meant internal intelligence on how well the enterprise was performing against the targets it had set itself. But the challenge was how to gain external intelligence about current opportunities in order to make quality decisions that would optimise the options and boost performance.
That’s not so easy if you really break it down into practical steps. After all, we don’t know what we don’t know, so have no way of knowing how complete a picture we are using to form our decisions. Think of it this way: you’re hungry (event), and see what looks like a good restaurant (opportunity). Then you study the menu (knowledge), and subsequently decide to eat there (decision). The food is okay, but the evening is not great as you are lonely, so the experience is poor (optimisation).
Posted by Andy Mulholland on October 26, 2009
Find more information at CTO Blog