Solar Energy Companies Step Into the Branding Spotlight

Yingli Solar

A fake oil tycoon. The biggest sports event in the world. A Formula One racing team. What do they have in common? They’re all part of branding initiatives by solar panel makers seeking to make their names in a fast-growing industry.

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Solar Energy Companies Step Into the Branding Spotlight originally appeared on DailyFinance on Mon, 19 Jul 2010 15:20:00.

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