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Time For Small Businesses to Take Mobile Seriously [Infographic]

It’s abundantly clear from the release of Google AdWords Enhanced campaigns that mobile search is big. Most likely, it will be at the forefront of advertising for the foreseeable future. That’s no surprise given that mobile searches are up 200% year over year.

As a small business, understanding the mobile marketing landscape and how Google plans to play in that space will be critical for charting your mobile search marketing strategy in the near term.

Outlined in this mobile Read More

The post Time For Small Businesses to Take Mobile Seriously [Infographic] appeared first on Small Business Trends.

Posted in Business Rocket, Executive Prospectus Tagged with: , , , , , , , , , , ,

JC Penney’s Oscars Ad: We’ll Last Another Century

Filed under: JC Penney, Retail, Advertising, Entertainment IndustryJC Penney kicked off a new ad campaign during last night’s Oscars, running several commercials during the broadcast. A few highlighted the retailer’s brand collections, and the flagship…

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The 9 Worst Corporate Stadium Names in America

Filed under: Market News, Advertising, Rumors, Sports
Last week, Florida Atlantic University announced plans to name its stadium after GEO Group, a privately-owned multinational prison corporation. The naming, which comes after GEO pledged to give $6 m…

Posted in Executive Prospectus, Financial Prospectus Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Pardon Me: Iconic Grey Poupon Ads Returning for the Oscars

Filed under: Advertising, Entertainment Industry, FoodThis year’s Academy Awards will see the return of a long-lost cinematic legend: the “Pardon Me” commercials for Grey Poupon mustard.

The Associated Press reports that the Dijon mustard brand will r…

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Whatever Happened to Spuds Mackenzie? Brand Mascots Lose Their Cool

Filed under: Advertising, Food & BeverageThis year’s Super Bowl commercials featured rambunctious geriatrics, cross-dressing husbands and Jamaicans from Minnesota. But mascots, once a staple of the advertising world, were almost completely absent f…

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