Blog Archives

8 B2B Tips for Using Social Forums

How should business-to-business (B2B) marketers best use question-based social forums? For business-to-business companies in particular, LinkedIn Groups, Quora and HighTable are just three examples of forums where marketers can demonstrate their knowledge. In this article I’ll cover how B2B marketers can best approach these sites and provide eight recommendations for generating qualified leads and driving […]

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7 Pinterest Tips for B2B Companies

Have you used Pinterest to promote your business-to-business (B2B) company? Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest. A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.” However, many B2B businesses are still wondering how to promote themselves with Pinterest. […]

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How B2B Marketers Use Social Media: New Research

Do you primarily market to other businesses? Are you wondering, “How does social media work differently for B2B businesses?” In the 2012 Social Media Marketing Industry Report, Mike Stelzner asked marketers how they’re using social media. More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d […]

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4 Surprising Things Great Sales People Say

A lot of people in the sales business seem to think that there is a standard expectation of what a “good sales person” is supposed to sound like.  We’ve built up this idea that a “good sales person” is supposed to be relentless, energetic, good at building relationships, always eager to close the deal, and unwilling to take “no” for an answer.

confused conversation

Some of these traits are true, while some can be counter-productive if left unchecked. ButRead More

From Small Business Trends

4 Surprising Things Great Sales People Say

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