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Build a brand, not a slogan.

– Establish your brand and set yourself apart from the competition.Why is building a brand important? When all other things are equal (or viewed as equal), your brand is the differentiator. Building a distinct brand that resonates in the consumer’s

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How To Effectively Manage Your Brand In The Digital Age

What can one comment on Twitter do to your brand? Surprisingly, a great deal. Social media plays a vital role in how people perceive your goods or services. Depending on how well connected your brand is, a positive comment from someone with a strong online presence can instantly catapult your sales figures, while a negative […]

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Working On Your Business, Not At It

So corporate life isn’t cutting it and you decide to become an entrepreneur. You translate your idea into a business plan, raise a little capital and start executing your plan. You quickly learn that growth takes longer than anticipated and costs are more than budgeted. So to keep your net profits as high as possible, […]

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8 Social Media Trends Impacting Businesses

As businesses continue to integrate social media and become more confident and comfortable with social media tools and platforms, we’re starting to see a change in social media usage.  A new study reveals what’s changing with social media.
SmartBrief recently partnered with Summus Limited to survey more than 6,000 of its readers across a variety of […]

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Solar Energy Companies Step Into the Branding Spotlight

Yingli Solar

A fake oil tycoon. The biggest sports event in the world. A Formula One racing team. What do they have in common? They’re all part of branding initiatives by solar panel makers seeking to make their names in a fast-growing industry.

Continue reading Solar Energy Companies Step Into the Branding Spotlight

Solar Energy Companies Step Into the Branding Spotlight originally appeared on DailyFinance on Mon, 19 Jul 2010 15:20:00.

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