Blog Archives

Build a brand, not a slogan.

– Establish your brand and set yourself apart from the competition.Why is building a brand important? When all other things are equal (or viewed as equal), your brand is the differentiator. Building a distinct brand that resonates in the consumer’s

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You Aren’t What Others Think You Are … But Your Business Is

Do you like ironies, paradox, and contradictions? I do. And I like this one a lot. And, better yet, it helps me work through some of the marketing angles for my business. You can’t define yourself by what others think “To thine own self be true” was Polonius’ last piece of advice to his son […]

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5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business

Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: Marketing. Here’s five reasons why.

1)   You Don’t Know What You Don’t Know.

While you might feel savvy after reading a couple marketing books or listening to a savvy marketing guru, it doesn’t compare to working with a qualified team or consultant with great experience and a great record. You simply don’t know Read More

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How To Become An Expert Online

Let’s face it – this is what we’re all striving for, right? We want to be acknowledged as an expert in our field. We want customers to recognize our expertise so they’ll trust us with their dollars. We want bloggers and reporters to see us as an expert so they’ll use as a source and send traffic our way. And, of course, we want Google to think we’re an expert so it’ll deliver new eyes and more conversions. We’re all Read More

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5 Things to Avoid When Using Stock Photography

As a blogger, I love stock photography. I mean, I really love it. It’s become a staple in my diet as a publisher because it allows me to quickly convey a message, catch a reader’s eye, and to easily (and cost effectively!) add more life to my site and/or content. As a small business owner, you probably love the wide assortment of generic image sites too, and I get it. However, as with most things, there are ways to do Read More

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