Blog Archives

Understand your Customers through Research

Don’t worry research is not as hard as it sounds and it’s not something exclusively for huge conglomerates or companies with massive marketing budgets. Every company can do it and more importantly, every company can benefit. Everything you need to

Posted in Executive Prospectus Tagged with: , , , , ,

Five Easy Ways to Improve Any Website

– Get the basics right and make the sale. 1. Your Website is a Salesperson not a BillboardMany companies use their homepage as a huge billboard with flash animation and many more believe that the home page should tell the

Posted in Executive Prospectus Tagged with: , , , , ,

Your Content Marketing Versus Your Content Strategy

contentLast year, I was hired to run a startup website about women in business. My job was to grow social media, traffic and upscale the quality of content.

So, I started digging and I couldn’t look anywhere without reading about content marketing and strategy. These buzzwords were everywhere and I knew I needed to implement them into my plans.

But here’s the kicker, what’s the difference? Are these two phrases actually the same thing disguised in different wording? Here’s my Read More

The post Your Content Marketing Versus Your Content Strategy appeared first on Small Business Trends.

Posted in Business Rocket, Executive Prospectus Tagged with: , , ,

Blogging: A Business Model for Growth

Do you blog for business? Are you wondering how the blogging can help your business? To learn how a blog can be the center of your entire marketing program and explode your business’s growth, I interview Joe Pulizzi for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing […]

Posted in Business Rocket, Executive Prospectus Tagged with: , , , , , , , , , , ,

11 Steps To Give New Angle To Your Old Content

When you’re an online marketer, it becomes a necessity to keep adding new angles when it comes to engaging your readers with content. This keeps your readers happy and looking forward to more. You don’t have to reinvent the wheel – just a few imaginative twists and angles now and then are enough to keep […]

Posted in Business Rocket, Executive Prospectus Tagged with: , , , ,