Blog Archives

Build a brand, not a slogan.

– Establish your brand and set yourself apart from the competition.Why is building a brand important? When all other things are equal (or viewed as equal), your brand is the differentiator. Building a distinct brand that resonates in the consumer’s

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Understand your Customers through Research

Don’t worry research is not as hard as it sounds and it’s not something exclusively for huge conglomerates or companies with massive marketing budgets. Every company can do it and more importantly, every company can benefit. Everything you need to

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Five Steps to Building a Successful Marketing Campaign

1. Create a PlanToo often, the success or failure of a marketing campaign is judged on the back end results. Unfortunately, these results can be dramatically impacted by the amount and type planning that was put into the campaign on

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Improve Your Take Rate with Landing Pages

In our previous article, Five Steps to Building a Successful Marketing Campaign, we outlined five steps that go into building a successful marketing program. If you’ve read that, then you understand the importance that planning and research have in marketing

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How Crazy is Time and Money Spent On This Survey?

I just have to say: wow! How much money are they spending on this survey, and how completely useless is it. A couple of pages in, it comes to a page asking me to choose three things from a list of things that this company does better than any other provider.  I balk at that. […]

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