Sure and of course we all want to stay close to our customers. No doh. But I’m tired of the overworn customer survey advice that shows up everywhere, as if anybody hadn’t thought of that. And, more important, as if anybody ever tells the truth in surveys. Opinions are easy, and often off base. Most […]
This is a problem I’ve struggled with for more than 20 years: ideally, does product development lead, listen, or both? Is the ideal developer a crabby older sibling who knows better, or a compliant servant? Do you build what’s good for the customer, or what the customer wants?
They aren’t always the same thing. Think about […]
– Improve your content and improve your email campaign results: 1. Tease the offer in the Subject Line.Let your customers know what value they’re going to for reading your e-mail in the subject line. As your customers scan their e-mail,…