eBay has recently thrown in the towel for AdWords advertising, arguing that online ads are ineffective. In reality, eBay’s AdWords failure comes as a result of ignoring even the most basic PPC best practices. Below are lessons you can take away from a case study of eBay’s AdWords disaster.
5 Lessons: eBay Adwords Case Study
1) Use Negative Keywords
AdWords enables advertisers to set negative keywords, which tell Google what keywords you want to avoid your ad showing up for.Read More
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