Blog Archives

3 Steps to an Effective Social Media Strategy

Do you have a social media strategy for your business yet? If you don’t, you could be missing out on game-changing results. According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media. The businesses that do social media marketing well […]

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Washington Redskins Kick-Off Foursquare to Reward Loyal Fans

Washington Redskins fans are some of the most devoted when it comes to supporting their team, donning full Native American headdresses, painted faces and hog noses.
These loyal fans now have an arguably easier way of showing their support—and connecting with each other—through Foursquare.
In a pilot for the 2010 football season, the NFL team rolled out […]

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The Inside Scoop on How Intel Manages Its Facebook Page

Have you ever wondered how mega-corporations manage their social media initiatives?  Keep reading for a fascinating inside look at Intel Corporation’s sophisticated social media initiatives.
I interviewed Ekaterina Walter, a social media strategist at Intel to better understand how the company is using Facebook.
For the last two years, Ekaterina has been part of Intel’s Social Media […]

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7 Ways to Use Psychological Influence With Social Media Content

One of the hallmarks of social media is content:  creating it, sharing it and engaging with it.
The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!).  But how do you create content that goes viral?
What follows are seven strategies you can employ to help your […]

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