eBay has recently thrown in the towel for AdWords advertising, arguing that online ads are ineffective. In reality, eBay’s AdWords failure comes as a result of ignoring even the most basic PPC best practices. Below are lessons you can take away from a case study of eBay’s AdWords disaster.
5 Lessons: eBay Adwords Case Study
1) Use Negative Keywords
AdWords enables advertisers to set negative keywords, which tell Google what keywords you want to avoid your ad showing up for.Read More
The post 5 Lessons You Can Learn from eBay’s AdWords Disaster appeared first on Small Business Trends.
Posted in Business Rocket
, Executive Prospectus
Tagged with: Adwords
, adwords best practices
, best practices
, conversion tracking
, internet marketing
, larry kim
, negative keywords
, paid search
We get very few guarantees in digital marketing. Whenever I see a blog post that promises to teach me the “secrets” to online success, I typically move on without even blinking. Yet, here I am, promising a “surefire” growth strategy.
Have I lost my mind? No.
I’m talking about an age old practice that multinational corporations employ every day. I’m talking about acquisitions.
There is a way to guarantee a long term boost in traffic with a single, and relatively Read More
The post Blog Acquisition: A Surefire Strategy for Online Growth appeared first on Small Business Trends.
There have been plenty of articles out there about choosing or hiring the right SEO company, but I am going to offer 5 different suggestions based on my personal experience with clients.
There are always things to ask SEO companies to see if they are qualified, but the big question is:
Do they care or take an interest in what is best for the client?
If they do the following 3 things will be important to them.
When Hiring an Read More
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Meet Kristin Hall, a seasoned online marketer who heads up Google Affiliate Network‘s Publisher Development team. At Affiliate Management Days SF 2013 (April 16-17, 2013), Kristin will be representing Google on the keynote panel devoted to the role of the affiliate network.
* * * * *
Question: If you were to emphasize one important area that every affiliate manager should be paying more attention to, what would it be and why?
Kristin Hall: Mobile.
Mobile is driving Read More
The post Kristin Hall of Google: Mobile Importance in Affiliate Marketing #AMDays appeared first on Small Business Trends.
We’re a couple of months into the new year and it’s safe to say that everyone has thrown predictions out into the ring about what the year holds for content marketing. By all accounts, this year is shaping up to be the year of visual marketing. Pinterest, Instagram, Tumblr, video. . .great. Bring it on.
However, I feel the need to voice one concern: Don’t overdo it.
Investors diversify their portfolios and content marketers need to adopt that strategy, too. Read More
The post 3 Video Tips That Can Make or Break Your Blog appeared first on Small Business Trends.