Blog Archives

JC Penney’s Oscars Ad: We’ll Last Another Century

Filed under: JC Penney, Retail, Advertising, Entertainment IndustryJC Penney kicked off a new ad campaign during last night’s Oscars, running several commercials during the broadcast. A few highlighted the retailer’s brand collections, and the flagship…

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J.C. Penney Denies Tricking Customers With Phony ‘Suggested’ Prices

Filed under: JC Penney, Retail, Shopping, Advertising, DealsThe centerpiece of CEO Ron Johnson’s makeover of J.C. Penney (JCP) has been the idea of “fair and square pricing” — eschewing discounts, coupons and other promotions in favor of everyday low …

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Will In-Store Mini-Shops Revive J.C. Penney? Analysts Say Yes

Filed under: JC Penney, Retail, ShoppingPut aside, for now, the heated debate over whether or not J.C. Penney’s (JCP) radical “fair and square” pricing strategy, which eliminated most sales, will do irrevocable harm to the chain.

CEO Ron Johnson’s oth…

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J.C. Penney’s Makeover Do-Over: What the Latest Backpedal Means

Filed under: JC Penney, Retail

All you shoppers out there: J.C. Penney (JCP) is admitting that its five-month-old radical pricing strategy — which ditched most sale events and all coupons in favor of 40% lower prices every day, “month-long” discou…

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JCPenney Backs Off ‘No Sale’ Promise

Filed under: Company News, JC PenneyBy Kim Bhasin

Months ago, JCPenney (JCP) CEO Ron Johnson and his team decided to take the word “sale” out of the company’s lexicon and replace it with “month-long value.”

It didn’t work at all, and now Johnson a…

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