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5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business

Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: Marketing. Here’s five reasons why.

1)   You Don’t Know What You Don’t Know.

While you might feel savvy after reading a couple marketing books or listening to a savvy marketing guru, it doesn’t compare to working with a qualified team or consultant with great experience and a great record. You simply don’t know Read More

The post 5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business appeared first on Small Business Trends.

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Dealing With “I Just Can’t Afford You”

Regardless of what you’re selling, most everyone in business has heard it:

                          “Sorry, I just can’t afford it right now.”

too expensive

No one likes hearing that.  In some cases it might be true. In most, however, it’s not.

What makes me say that? Just look around. Every day thousands of people will pay $5.00 for a coffee, $15,000 for an attorney, or $50,000 for a car. Because, whatever the cost, they’re convinced it’s worth it.

Why will a woman pay $300 Read More

From Small Business Trends

Dealing With “I Just Can’t Afford You”

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3 Ways to Qualify Marketing Help

“Getting good marketing help is one of the biggest challenges facing small businesses today,” according to Anita Campbell, CEO of Small Business Trends.  Anita acknowledges that, “marketing is more challenging today than ever” and “business success is all about finding the right outside service providers and using them wisely.”

interview employees

A common theme with small business owners is that they can’t afford the expense of marketing help. I’ve learned that whenever someone says they “can’t afford” something itRead More

From Small Business Trends

3 Ways to Qualify Marketing Help

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