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5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business

Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: Marketing. Here’s five reasons why.

1)   You Don’t Know What You Don’t Know.

While you might feel savvy after reading a couple marketing books or listening to a savvy marketing guru, it doesn’t compare to working with a qualified team or consultant with great experience and a great record. You simply don’t know Read More

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Are You Ready to Be Your Own Boss?

If you have ever thought about starting your own business and being your own boss, you may want to consider if you have the personality traits and necessary skill set to become a successful entrepreneur. The following is a top-ten list of behaviors that can be essential to one seeking entrepreneurial success: 1. Seek Knowledge […]

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Branding: Authenticity Is Key To Long-Term Success

We hear story after story about organizations trying to reinvent themselves or wondering why they have lost market share or stakeholder support. Often times they are so close to the root challenge that they overlook it and try to advertise or promote their way out of slumping sales. A better […]

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The Keys to Small Business Success

The Key to Small Business SuccessWhat determines whether a small business succeeds or fails? Well, we don’t have any definitive answers—yet. But the more we learn about this, the more it will help government officials create policies that better support small businesses. With that end in mind, the Kauffman Foundation has just released a new study, The Making of a Successful Entrepreneur, which offers insight into what successful entrepreneurs believe most affects the success or failure of a startup business.

The survey polled 549 founders ofRead More

From Small Business Trends

The Keys to Small Business Success

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