Blog Archives

You Aren’t What Others Think You Are … But Your Business Is

Do you like ironies, paradox, and contradictions? I do. And I like this one a lot. And, better yet, it helps me work through some of the marketing angles for my business. You can’t define yourself by what others think “To thine own self be true” was Polonius’ last piece of advice to his son […]

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Strategy Step 2: Market Focus

Strategy step one was understanding identity. Step two is market focus, but always with the realization that you think these two through together, not one by one. Your identity is about uniqueness, strengths, and weaknesses. That influences your choice of target market. And your market influences your identity. They mix together. Most of us make […]

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