Blog Archives

Five Steps to Building a Successful Marketing Campaign

1. Create a PlanToo often, the success or failure of a marketing campaign is judged on the back end results. Unfortunately, these results can be dramatically impacted by the amount and type planning that was put into the campaign on

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Improve Your Take Rate with Landing Pages

In our previous article, Five Steps to Building a Successful Marketing Campaign, we outlined five steps that go into building a successful marketing program. If you’ve read that, then you understand the importance that planning and research have in marketing

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Marketing Plans vs. Business Plans: What’s The Difference, and Why Do You Care?

What’s the difference between a marketing plan and a business plan? Doesn’t a business plan include a marketing plan? Why would anybody do one without the other? Good questions, and since I get them a lot, I decided to answer them here: A business plan covers the entire business, including overall strategy, financial plans, target […]

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Social Media Marketing Made Easy

Do you remember the spoon-bending scene from the 1999 movie The Matrix?
It occurs the first time Neo goes to see the Oracle after he was rescued from the Matrix. In the Oracle’s waiting room, he sees two girls floating blocks above their heads and a young boy bending a spoon.
Young boy: “Do not try and […]

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How Facebook Friday Expert Sessions Increase Fan Engagement

Do your Facebook fans have questions they want answered? Would they like to have access to industry experts who can answer their questions?
Are you aware of the Facebook Friday expert sessions Social Media Examiner has been doing?
Here’s how they work.  We bring an expert to our Facebook wall for an hour to answer questions.  The […]

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