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Facebook Marketing in Only An Hour a Day?

When fifth-grader Kane Swift had to do a science project, he decided to help raise funds for the Susan G. Komen for the Cure campaign.
So he set up a Facebook fan page with the help of his parents. In just one week, he got more than 1,200 fans and raised $400!
“I can understand using Facebook […]

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7 Steps For a Successful Social Media Strategy

According to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook.
As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy.  Without a strategy, you’ll undoubtedly be sucked into […]

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Business Plan, Marketing Plan, or Both?

“if I have a marketing plan, do I need (or want) a business plan too?” Good question. And so is its opposite question too, “if I have a business plan, do I also need (or want) a marketing plan?”
As for a lot of these planning questions, you’re going to get different answers from different […]

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The Marketing Power of Negative

Two strangers sitting next to each other on a commercial airplane: if one chooses to say something to the other, the most likely comment, by far, is going to be something negative about the airline. They’re always late, the seats are too small, something like that. It’s human nature. We break the ice by criticizing […]

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How to Cash In On Your Passion With Social Media

Have you heard of Joseph Campbell?
He was the famous mythologist—author of The Hero With a Thousand Faces and many other books—who told us all to “follow your bliss” in his Power of Myth PBS specials with Bill Moyers in the late 1980s.
“That’s all well and good,” you may have thought at the time. “But I […]

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