Blog Archives

Build a brand, not a slogan.

– Establish your brand and set yourself apart from the competition.Why is building a brand important? When all other things are equal (or viewed as equal), your brand is the differentiator. Building a distinct brand that resonates in the consumer’s

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Understand your Customers through Research

Don’t worry research is not as hard as it sounds and it’s not something exclusively for huge conglomerates or companies with massive marketing budgets. Every company can do it and more importantly, every company can benefit. Everything you need to

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Five Easy Ways to Improve Any Website

– Get the basics right and make the sale. 1. Your Website is a Salesperson not a BillboardMany companies use their homepage as a huge billboard with flash animation and many more believe that the home page should tell the

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4 Businesses Leveraging Storytelling With Images

Have you noticed the importance of images in social media? Do you use images to tell stories about your business? Keep reading to discover four creative uses of images with social media. Why Images Now? The way we use images is changing. Instead of taking photographs at important life events and sharing them with a […]

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3 Ways to Grow an Instagram Community

Is your business effectively using Instagram? Are you making the most of your community on Instagram? Forty percent of top brands have adopted Instagram as part of their marketing strategy. Instagram helps give your business a personal touch through visuals, so it’s important to bolster your community as best you can for continued growth and […]

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