Blog Archives

How to Master Content Marketing In a Month

Do you want to attract a steady stream of new customers? Are you looking to create better content, but you need fresh ideas? A lot of marketers are still unclear about what content marketing means. This article will explore the benefits of content marketing and preview an exciting new opportunity from Social Media Examiner to […]

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Every Business — Yours Included — Really Needs a Market-Defining Story. Really.

(Note: I’m reposting this here from my new blog at Eugene Social, where I posted it first a few days ago. I like it and I want to have it here as well.) Good market descriptions are rare. I write that as entrepreneur, consultant, and angel investor. I read more than business 100 plans, and watch […]

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4 Ways to Create Content That Sells

Let me just cut to the chase here: When it comes to business blogging, there is content, and then there is content that sells. Ask any business owner or marketer which they’d prefer and the obvious answer would be the latter. The fact is, all the business blogging in the world doesn’t help a bit […]

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Transforming the Book Industry: How Seth Godin is Poking the Box

I recently interviewed Seth Godin, author of the new book Poke the Box. Seth has written more than a dozen other books, many of them focused on marketing. Some of his notable books include Permission Marketing, Linchpin and Tribes.
During this interview, you’ll learn about his latest book, his views on the state of the publishing […]

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5 Ways to Use Social Data to Grow Your Business

Are you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge.
Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products […]

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