Advertising startup TripleLift wants to make ads more engaging to the public. Its technology is designed to help advertisers embrace “the visual Web.” That’s the company’s term for the rise of visual media on platforms like Pinterest and Instagram.
In other words, consumers have gotten used to seeing appealing images on social media and other sites. Ads need to offer similar visual interest, according to TripleLift.
How TripleLift’s Visual Advertising Works
TripleLift identifies the images that your business owns, that Read More
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Smartphone and tablet adoption is accelerating worldwide, and it can be expected that mobile commerce (m-commerce) sales will also be greater in the years to come, with more retailers interested in building mobile sites to reap additional profits.
Mobile website design is complicated, since one mobile version of a site may not be compatible with every device. The designers have to be aware of best design practices to make your mobile presence meaningful and worthwhile.
There is a Read More
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If you’re not using social media marketing to improve your trade show success, then you’re missing out on big opportunities. Follow these four social media trade show marketing tips to boost interest, create buzz and keep people interested in your business ideas.
Make as Many Connections as Possible
Bees Photo via Shutterstock
Social media makes it easier for you to connect with others. Easier, however, doesn’t mean “effortless.” You need to put effort into forming connections to build a hive Read More
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Big data is a big thing nowadays. Big data here represents the number of posts to social media sites, the use of digital pictures and videos, purchase transaction records, sensors used to gather climate information and cell phone GPS signals to name a few. For the business owner, big data is an opportunity to find insights, to make your business more agile and to answer questions that were previously considered beyond reach.
Well it been found that owners and/or Read More
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Recent data suggest real-time location based marketing is not only becoming more popular, it may also be more effective.
Restaurant, retail and travel businesses lead the way in this marketing segment and two variants of this marketing have shown impressive growth in the last year.
Location based ad platform Verve Mobile recently collected data from more than 2,500 of its U.S. mobile ad campaigns and released results indicating that two real-time location based marketing approaches – geofencing and geoaware Read More
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