Blog Archives

3 Ways to Grow an Instagram Community

Is your business effectively using Instagram? Are you making the most of your community on Instagram? Forty percent of top brands have adopted Instagram as part of their marketing strategy. Instagram helps give your business a personal touch through visuals, so it’s important to bolster your community as best you can for continued growth and […]

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How to Set Your Social Media Strategy and Measure It

In this video I interview Dave Fleet, vice president of Digital at Edelman in Toronto. Dave shares how social media measurement impacts businesses today. You’ll learn what strategies businesses are using to measure their social media marketing efforts. Be sure to check out the takeaways below after you watch the video. Here are some of […]

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Big Data – Not All Metrics Are Created Equal

By Mike Myatt, Chief Strategy Officer, N2growth When it works, Big Data can be a beautiful thing – what organization wouldn’t want more actionable information with which to feed better data driven decisions in the quest for a competitive advantage? But in the race to acquire Big Data, leaders can easily wander off course with devastating results. […]

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5 Simple Metrics to Track Your Social Media Efforts

Are you looking for simple, straightforward metrics to measure the impact of your social media efforts? Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, . While we all know how important it […]

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4 Steps to Selling With Social Media

Are you wondering why your social media efforts aren’t working? Social media success sometimes appears arbitrary. Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?” Social media is so new, sometimes the path […]

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