Blog Archives

Blogging: A Business Model for Growth

Do you blog for business? Are you wondering how the blogging can help your business? To learn how a blog can be the center of your entire marketing program and explode your business’s growth, I interview Joe Pulizzi for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing […]

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4 Tips to Better Manage Multi-Author Blogs

Do you have more than one person writing for your blog? There are a number of unique challenges when it comes to writing content for multi-author blogs. For example, you may be in a position where you need to give feedback to your contributors, or you may be wondering how to leverage the audiences of your […]

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How to Add Google Author Tags to Your Blog for Improved Search Results

Does Google know you’re the author of the content you publish online? If you answered “I don’t know,” chances are you haven’t heard of a very powerful piece of HTML markup code known as rel=”author”. When implemented correctly on websites or blogs with authored content, this small addition to your articles can have a dramatic impact on how […]

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How to Develop a Successful Multi-Author Blog

In this video I interview Joe Pulizzi, author of Managing Content Marketing, co-author of Get Content Get Customers and founder of the Content Marketing Institute. Joe shares the story behind the Content Marketing Institute and explains why content marketing is not a fad and is here to stay. You’ll also learn how a multi-author blog […]

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