Blog Archives

Don’t Confuse Optimism with Business Potential

Overheard: I love your optimism. What I don’t like is the complete lack of experience that’s causing it. Ideally, a business pitch is exciting because the business potential is exciting. Optimism ought to be a combination of potential market, product-market fit, scalability, defensibility, and management experience. Better yet, early sales, initial growth rates, proof of […]

Posted in Business Rocket, Executive Prospectus Tagged with: , , ,

The Downside of Passion

By Mike Myatt, Chief Strategy Officer, N2growth Review any list of positive leadership traits and “passion” will undoubtedly rank near the top – rightly so. In most cases passion is an asset capable of carrying you through tough times, sharpening your perspective, revealing purpose, and helping you succeed in the face of overwhelming odds. You’ll […]

Posted in CEO Headlines, Executive Prospectus Tagged with: , , , , , , ,

7 Ways to Develop Customer Tribes for Your Business

Do you have many subgroups (or tribes) your business relies on? Have you figured out how to connect with these groups? Some brands, like Wachovia, use a single corporate channel for all of their social media efforts. Other brands, like Kodak, created multiple corporate channels that are managed by individual business units. Why Tribes? As […]

Posted in Business Rocket, Executive Prospectus Tagged with: , , , , , , , , , , , , ,

17 Ways to Grow Your Blog From Top Bloggers

Do you want to grow your blog? Are you looking for new ways to attract and retain more readers? We asked the finalists of our Top 10 Social Media Blogs contest for their best tips on how to grow your list of blog subscribers.
Here are their best tips. I think you’ll agree there are some […]

Posted in Business Rocket, Executive Prospectus Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How to Cash In On Your Passion With Social Media

Have you heard of Joseph Campbell?
He was the famous mythologist—author of The Hero With a Thousand Faces and many other books—who told us all to “follow your bliss” in his Power of Myth PBS specials with Bill Moyers in the late 1980s.
“That’s all well and good,” you may have thought at the time. “But I […]

Posted in Business Rocket, Executive Prospectus Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , ,