Blog Archives

Five Steps to Building a Successful Marketing Campaign

1. Create a PlanToo often, the success or failure of a marketing campaign is judged on the back end results. Unfortunately, these results can be dramatically impacted by the amount and type planning that was put into the campaign on

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Improve Your Take Rate with Landing Pages

In our previous article, Five Steps to Building a Successful Marketing Campaign, we outlined five steps that go into building a successful marketing program. If you’ve read that, then you understand the importance that planning and research have in marketing

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Election Day Roadmap: How the Swing State Results Will Roll in on the Way to 270

Filed under: Election 2012

Well, here we are: Election Day.

After $2 billion in total campaign spending, three presidential debates, hundreds of campaign ads, and thousands of campaign appearances, the presidential race is … wait for it … a t…

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