Blog Archives

Understand your Customers through Research

Don’t worry research is not as hard as it sounds and it’s not something exclusively for huge conglomerates or companies with massive marketing budgets. Every company can do it and more importantly, every company can benefit. Everything you need to

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Five Steps to Building a Successful Marketing Campaign

1. Create a PlanToo often, the success or failure of a marketing campaign is judged on the back end results. Unfortunately, these results can be dramatically impacted by the amount and type planning that was put into the campaign on

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Five Easy Ways to Improve Any Website

– Get the basics right and make the sale. 1. Your Website is a Salesperson not a BillboardMany companies use their homepage as a huge billboard with flash animation and many more believe that the home page should tell the

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Improve Your Take Rate with Landing Pages

In our previous article, Five Steps to Building a Successful Marketing Campaign, we outlined five steps that go into building a successful marketing program. If you’ve read that, then you understand the importance that planning and research have in marketing

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Pity the Rich Investing in Hedge Funds. Seriously.

Filed under: Financial Services, Financial Advisors, Securities, InvestingGeorge Soros, founder of Soros Fund Management. (Akos Stiller, Bloomberg via Getty Images)
Hedge funds. Everyone wants to invest in them, but if you want to get into one, you gen…

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