Blog Archives

Is Your Business Maximizing Facebook?

Facebook recently announced more than 750 million active users worldwide. That’s ACTIVE users. Half use Facebook several times a day. Plus, 75% of marketers plan to increase their use of Facebook in 2011! So let me ask you a question. Is your business leveraging the power of Facebook? Keep reading to learn what’s changed with […]

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Do You Have Social Media Clout?

When Content Science sends their quarterly e-newsletter to their mailing list, their email open rate is 50%.
“Well, of course,” I hear you saying. “Sending an e-newsletter to subscribers who have opted in would most certainly have a fairly high open rate.”
Exactly.
So why would you want to broadcast your online message to millions of people who […]

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How to Create Content That Engages Prospects and Customers

When Rick Short, director of marketing communications for Indium Corporation, began thinking about his social media strategy, he started with keyword research.
He identified 73 of the most important keywords his prospective customers would search for. Then he created 73 different blogs that focused on each keyword and assigned a dozen employees to write those blogs.
The […]

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Social Media Has Changed: Are You Ready?

When Michael Stelzner started Social Media Examiner in October 2009, he never dreamed it would become so successful so quickly.
As of March 2011, Social Media Examiner has 59,000 email subscribers, 33,000 Facebook fans, over 60 writers and half a million page views per month.
In addition, the site has generated almost $2 million in sales; ranks […]

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UnMarketing: Stop Pushing and Praying, Start Pulling and Staying

When marketing consultant Scott Stratten worked with the owners of a new restaurant, he recommended inviting residents of a nearby condo complex to a free dinner. Over two nights, the owners could get 150 people to start the buzz about the new restaurant in town.
But the owners balked at giving away free food, which they […]

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