Blog Archives

Understand your Customers through Research

Don’t worry research is not as hard as it sounds and it’s not something exclusively for huge conglomerates or companies with massive marketing budgets. Every company can do it and more importantly, every company can benefit. Everything you need to

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Five Easy Ways to Improve Any Website

– Get the basics right and make the sale. 1. Your Website is a Salesperson not a BillboardMany companies use their homepage as a huge billboard with flash animation and many more believe that the home page should tell the

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12 Ways to Convert A Looker Into A Sale

You’re holding a product at that brick-and-mortar store, debating if now is the time for you to spend money on something you’ve been wanting — or needing — for some time now. As you weigh out the pros and cons silently to yourself, an inevitable deterrent appears out of the corner of your eye: those pesky salespeople who interrupt your thought process by repeating annoying slogans and pointing out product features you already know well. The amount of robotic desperationRead More

From Small Business Trends

12 Ways to Convert A Looker Into A Sale

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7 Ways to Develop Customer Tribes for Your Business

Do you have many subgroups (or tribes) your business relies on? Have you figured out how to connect with these groups? Some brands, like Wachovia, use a single corporate channel for all of their social media efforts. Other brands, like Kodak, created multiple corporate channels that are managed by individual business units. Why Tribes? As […]

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How to Be a Fierce Competitor

How to be a Fierce CompetitorYou have to love a book that does not beat around the bush. In an age of ever-escalating time management anxiety, sometimes you need a brief reminder of your business values and ethos. To learn about some business processes, a longer text is needed.  But for quick refreshers, you need a snack-size book that reminds you of key values (go ahead and picture those recent Snickers commercials with Betty White, Abe Vigoda, Aretha Franklin and Liza Minnelli).

Marketing strategy consultantRead More

From Small Business Trends

How to Be a Fierce Competitor

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