Blog Archives

12 Daily Ways to Communicate Company Culture

company cultureWe revere companies with great culture, and idolize CEOs like Tony Hsieh who put culture first in a very public way. Young startup founders in particular invest a lot of energy into defining their values, and often put “culture fit” at the top of their hiring must-haves.

But much of what we call “culture” is about the day-to-day interactions between staff and executive team members, or customers and your service or sales departments. And so the actions you do (or Read More

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Keeping Company Culture Intact After a Move

Many companies will eventually outgrow their current location. Maybe your startup team is doubling in size and you need a bigger office; maybe there’s a new market that you want to explore, so you’re simply opening up a second branch. Perhaps you’ve set your sights abroad.

But it’s easy for team members (current and future) to feel dislocated and disengaged. Whether they’re moving themselves, or just having to liaise with a brand-new department head in another city, a move can Read More

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5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business

Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: Marketing. Here’s five reasons why.

1)   You Don’t Know What You Don’t Know.

While you might feel savvy after reading a couple marketing books or listening to a savvy marketing guru, it doesn’t compare to working with a qualified team or consultant with great experience and a great record. You simply don’t know Read More

The post 5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business appeared first on Small Business Trends.

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5 Habits Small Businesses Should Adopt in 2012

As the New Year begins, a lot of us are hoping to do better in our business than last year. And if last year did not meet our expectations, we are looking to improve things. Here are a few thoughts that have emerged as I battle to grow my business:

business rest

Get a Higher Goal

We all know how hard it was to start our company, get the product out and get those first 10-20 customers. Now, youRead More

From Small Business Trends

5 Habits Small Businesses Should Adopt in 2012

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Is the Pet Insurance Industry the New Gold Rush?

Laura Bennett

Laura Bennett, CEO of Embrace Pet Insurance, knows more about pet food, pet accessories and pet healthcare than the average person. While her business is pet health insurance, she tries to care about other niches in the same industry as a way to be successful with her business: “Know more than your small segment,” she suggests.

We interviewed Laura to find out what makes her niche market, pet insurance, tick, as well as to getRead More

From Small Business Trends

Is the Pet Insurance Industry the New Gold Rush?

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