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12 Daily Ways to Communicate Company Culture

company cultureWe revere companies with great culture, and idolize CEOs like Tony Hsieh who put culture first in a very public way. Young startup founders in particular invest a lot of energy into defining their values, and often put “culture fit” at the top of their hiring must-haves.

But much of what we call “culture” is about the day-to-day interactions between staff and executive team members, or customers and your service or sales departments. And so the actions you do (or Read More

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5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business

Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: Marketing. Here’s five reasons why.

1)   You Don’t Know What You Don’t Know.

While you might feel savvy after reading a couple marketing books or listening to a savvy marketing guru, it doesn’t compare to working with a qualified team or consultant with great experience and a great record. You simply don’t know Read More

The post 5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business appeared first on Small Business Trends.

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Nominate Your Favorite Small Business Facebook Page: Top 10 Contest

Social Media Examiner is accepting nominations for its second-annual “Top 10 Small Business Facebook Page” contest. Do you have a favorite small business Facebook page? Keep reading to learn how you can nominate it. The winners will be promoted in our 164,000-reader newsletter and announced here. How to Nominate Please make a single nomination by […]

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3 Reasons Why Businesses Fail at Marketing

When it comes to marketing a business the frequent complaint from small biz owners is that marketing rarely works or just isn’t worth the expense. For those business owners I offer the reasons below as to why that may seem to be true.

business failure

1.)  You Try to Do It Yourself

Yeah, I know, you’d get marketing help if you could trust it, or afford it. Yes, it’s true that many marketing firms are beyond the financial reachRead More

From Small Business Trends

3 Reasons Why Businesses Fail at Marketing

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3 More Ways to Qualify Marketing Help

After getting a whole bunch of Shares, Tweets and great comments on my previous post: “3 Ways to Qualify Marketing Help,” I think it’s fair to say that this topic is an important one. Clearly, it’s an issue on people’s minds. So, with that in mind, I’m continuing the topic.

handshake

I’d also like to say that while this topic is intended for small business owners seeking marketing help, I was pleased to see so manyRead More

From Small Business Trends

3 More Ways to Qualify Marketing Help

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