Blog Archives

4 Reasons to Rethink Facebook Engagement

facebook likeAn estimated 67 percent of American adults use Facebook today.  That makes the social media giant on the surface the best channel for small business owners to connect with their clients, customers and partners.

But there are reasons to rethink Facebook engagement. Those reasons include signs some users are getting tired of the site.

The social network is completing a new redesign intended to reignite the spark with its audience. However, it could be too little too late.

Re-evaluating Read More

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Pinterest Analytics: Shows You What Drives Traffic to Your Site

Pinterest just unveiled a new traffic measuring tool that website owners can use to see their site’s activity from the social site. Pinterest Web Analytics can show how many people have pinned images from your website, how many other users have viewed these pins, and how many people have visited your website from Pinterest.

The photo below shows a site metrics chart. This can illustrate how many pins, pinners, repins, repinners, impressions, clicks, and visitors your site has received on Read More

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Check Your Google+ Page: Cover Images Now Much Larger

Google+ surprised people by suddenly making cover images much larger on the social network.  Cover images are the big wide image at the top of your Google+ page. They will now be a HUGE  2120 pixels by 1192 pixels.  That is much wider and taller – previously the dimensions were 940 x 180.

Another change: profile avatars that appear superimposed over cover images have gotten smaller and have moved.  They used to be square on the right side.  Now they Read More

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Facebook: Is the Free Ride Over for Businesses?

facebook promoted postsIf you use Facebook to spread the word about your brand, you may have seen a drop-off in the number of interactions your posts receive. Business owners, marketers and others are noticing—and they are not happy.

Of course, Facebook does offer paid promotions to increase the visibility of your brand. The price for these depends on the number of fans or followers in your network.

But without paying, page owners don’t seem to get the same exposure to their followers Read More

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Tips and Tricks For You to Research the Social Web

social webWithout a doubt, research is incredibly important in every industry. You not only want to research a specific topic in your field or a topic that interests you, but you want to research – how to research.

It’s research that powers Google and gives search engines such importance. In the world of online marketing, there is plenty of talk that discusses how to improve social media marketing or tips to complete a certain action regarding social media.

But it’s always Read More

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