Blog Archives

30 Social Media Predictions for 2012 From the Pros

How will social media impact businesses in 2012? We sought expert opinions from a wide range of pros you’re likely familiar with. We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009. To give you a glimpse of […]

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How Google Analytics Is Impacting Business

In this video I interview Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytics 2.0. Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today. He explains how your social media activity influences the behavior of your business audience to help you improve your results. Be sure […]

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8 Social Media Trends Impacting Businesses

As businesses continue to integrate social media and become more confident and comfortable with social media tools and platforms, we’re starting to see a change in social media usage.  A new study reveals what’s changing with social media.
SmartBrief recently partnered with Summus Limited to survey more than 6,000 of its readers across a variety of […]

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Are You Looking to Track Social Media Metrics?

When Intuit wanted to analyze market sentiment about TurboTax, they used Radian6 to collect approximately 40,000 blog posts about Intuit and its competitors between January 1st and April 15th of 2008.
“None of [the team working on this project] felt artificial intelligence was going to come to their aid any day soon,” says Jim Sterne in […]

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