Blog Archives

How to Generate Leads With Video Marketing

Do you want to attract high-quality leads with social media? Many business owners see a drop-off in new leads because they stop thinking strategically about conversions. One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins. In this article I’ll […]

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8 Tips for Running Social Media Promotions

Have you thought of using social media contests and sweepstakes to build and engage your audience? Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead! If you’re looking to gain even more […]

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26 Tips for Integrating Social Media Activities

Are you seeking ideas to integrate your social activities? To be successful, no social media effort can truly exist as an island. Today, more and more businesses are seeking ways to integrate components of social media to achieve optimal benefits. In this post, I’ll cover 26 tips, an A-Z guide, on ways to blend, mix […]

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How Microsoft Leveraged Bloggers for a Successful Product Launch

Software giant Microsoft launches dozens of products and services every year. The company typically relies heavily on advertising and PR to get the word out. But for its Office 365 product, the team took a different approach. Using partnerships and social media, Microsoft connected specifically with women business owners – a key audience group. Rather […]

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4 Ways to Measure Social Media Success With Free Tools

Do you know if your social media promotions or campaigns were successful? For many businesses, it can be easy to label a social campaign a huge hit or a blatant blunder, but which elements made the campaign successful? There are an array of powerful and free tools that can be used to help you understand […]

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