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How Microsoft Leveraged Bloggers for a Successful Product Launch

Software giant Microsoft launches dozens of products and services every year. The company typically relies heavily on advertising and PR to get the word out. But for its Office 365 product, the team took a different approach. Using partnerships and social media, Microsoft connected specifically with women business owners – a key audience group. Rather […]

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Social Customer Service Allows Startup to Outpace the Competition

Patton Gleason is the first to admit he can’t sell. And just over a year after going live with his online start-up, the Natural Running Store, he hasn’t had to try. “I’m a terrible sales guy. I’m awful at it,” Gleason says. “But I really do like this idea of ‘can a relationship really be […]

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Sony Combines Social and Local for Successful Product Launch

Sony Electronics makes tens of thousands of products. But the launch of its Tablet S – going head to head with Apple’s iPad – called for something special. Adding to the pressure, Sony’s social media team had a relatively small budget for the project. With a creative mix of social media and in-person events, Sony […]

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