Blog Archives

Measuring Social Media: How to Determine Your ROI

Are you trying to measure your social media return on investment (ROI)? Do you need to measure the social performance of your business? To learn how to determine the ROI for social media marketing, I interview Nichole Kelly for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing […]

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How to Set Your Social Media Strategy and Measure It

In this video I interview Dave Fleet, vice president of Digital at Edelman in Toronto. Dave shares how social media measurement impacts businesses today. You’ll learn what strategies businesses are using to measure their social media marketing efforts. Be sure to check out the takeaways below after you watch the video. Here are some of […]

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How to Use the New Google Analytics Social Reporting Tool

The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities. The new reporting features provide the most value when coupled with Google+. This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated. Tracking off-site social activity is just one of […]

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5 Reasons You Should Measure Social Media Return on Investment

Are you wondering if measuring social media return on investment (ROI) is important? Do you cringe when you think about putting together another report? You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about measuring your results. Do I Really Need to […]

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5 Simple Metrics to Track Your Social Media Efforts

Are you looking for simple, straightforward metrics to measure the impact of your social media efforts? Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, . While we all know how important it […]

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