Blog Archives

Blogs Outrank Social Networks for Consumer Influence: New Research

Are you wondering how to influence potential customers and prospects? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence. Here are some interesting findings from the Technorati report. #1: […]

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9 Consumer Social Media Trends That Could Impact Marketers

Are you wondering how consumers are using social media? Would you like some insights to help your business better understand people’s social habits? In this article, I examine a report published by Edison Research focused on people’s latest social habits. These findings provide useful insights about consumer behavior and how your business can respond. Here […]

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How to Use Social Media for Customer Research

Looking for a low-cost way to conduct consumer research? Social media can provide a free treasure trove of data about your customers. With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing. This information will help you answer their questions, solve their problems and […]

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How B2B Marketers Use Social Media: New Research

Do you primarily market to other businesses? Are you wondering, “How does social media work differently for B2B businesses?” In the 2012 Social Media Marketing Industry Report, Mike Stelzner asked marketers how they’re using social media. More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d […]

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2012 Social Media Marketing Industry Report

Are you wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest? In our fourth annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are. Here’s a Preview Watch this quick video […]

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