Blog Archives

3 Steps to an Effective Social Media Strategy

Do you have a social media strategy for your business yet? If you don’t, you could be missing out on game-changing results. According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media. The businesses that do social media marketing well […]

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How Ideas Spread With Social Media

Have you heard of the expression social media myth? Would you recognize a myth if you heard one? There are those who believe that social media is about joining the conversation, engaging with your customers and being authentic. Then there are others who believe that if you can’t measure it, you can’t control it. For […]

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How Social Media Drew 27,000 More People to the Races

In Southern California, the Del Mar Racetrack is the place to see and be seen. And now it’s the place to check into, tweet about and post via Facebook.
This Southern California institution, in business for 71 years, draws thousands every summer for horse racing, its cool bars and restaurants and a busy slate of concerts […]

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6 Social Media Success Metrics You Need to Track

People who say social media isn’t measurable aren’t looking very hard.
The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful.
Here are the 6 undervalued social media success metrics you should be tracking:
#1: Daily Story […]

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Why Our Mascot Hasn’t Got a Name…

When you’re a new parent, you have a name all picked out for your little bundle of joy, right?
But we never got around to giving our mascot a name. And his first birthday is just around the corner! And that’s where you come in…
Would you help us name our mascot? We affectionately call him “the […]

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