Blog Archives

12 Daily Ways to Communicate Company Culture

company cultureWe revere companies with great culture, and idolize CEOs like Tony Hsieh who put culture first in a very public way. Young startup founders in particular invest a lot of energy into defining their values, and often put “culture fit” at the top of their hiring must-haves.

But much of what we call “culture” is about the day-to-day interactions between staff and executive team members, or customers and your service or sales departments. And so the actions you do (or Read More

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Focus Your Startup Team Before Year’s End

Let’s face it — by the time November rolls around, members of even the best startup teams are starting to think about the holidays. Many are preparing for travel or seeing family; more than a few will be looking forward to some hard-earned days off.

But for founders, the same time of year signals something very different — an important time to regroup and strategize for the year ahead. And you need your team by your side to do so Read More

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Borrowing Startup Money from Family Members

Starting up with just the next big idea is just that: an idea. In reality, new businesses need money, usually more than that amount initially calculated alongside that very first draft of the business plan. And sometimes, those funds can come from family.

However, borrowing capital from family members is risky business. Sure, you can always cut bonds with an external investor when a deal goes sour, but you can’t exactly burn bridges with relatives, especially just before seeing them Read More

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Ways to Avoid Hovering Over Employees

Regardless of the industry, entrepreneurs vary when it comes to leadership styles. Some employers prefer the traditional top-down approach, while others treat their employees like equals who can IM them throughout the day and grab drinks with them once that day is over. But altogether, teams are formulated at startups to create things, to get things done — without micromanaging.

The approach of “MBWA” or “management by walking around” might sound like an outdated technique, but for some business owners, Read More

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9 Steps to Close Your Startup Sales Deals

Selling a brand new product or service is tough. And a startup selling to big companies is one of the hardest jobs around. Your product is still being built. Your team is still gelling—or coming apart—or both. You can’t afford marketing support and you have few (if any) customer references. You’ve got only a few bucks in the bank. And, worst of all, you aren’t at all sure how well the rest of the team is going to execute once Read More

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