Blog Archives

12 Rules of Mobile Etiquette for Small Businesses

As small business owners, the mobile phone is one of our most important tools. So important, that we may forget that “anywhere and everywhere” is not our office.

And as your business grows, it’s not just your own behavior with a cell phone you have to think about. You also have to make sure your employees exhibit professionalism, stay safe and present a positive public image of your business while using mobile devices.

We tapped into the expertise of Judi Read More

The post 12 Rules of Mobile Etiquette for Small Businesses appeared first on Small Business Trends.

Posted in Business Rocket, Executive Prospectus Tagged with:

U.S. Patent System Switches to “First to File”

The U.S. patent system underwent an historic change this weekend.  No longer is it the “first to invent” who has the right to a patent.  Now the “first to file” a patent application will be awarded a U.S. patent.  The change is part of the America Invents Act and went into effect March 16, 2013.

US Patent Office - first-to-file patent

Much of the rest of the world, including the European Union and Canada, has already been following a first-to-file rule.  The United States was an Read More

The post U.S. Patent System Switches to “First to File” appeared first on Small Business Trends.

Posted in Business Rocket, Executive Prospectus Tagged with:

3 Ways to Design a Mobile Website for Your Business

design a mobile websiteSmartphone and tablet adoption is accelerating worldwide, and it can be expected that mobile commerce (m-commerce) sales will also be greater in the years to come, with more retailers interested in building  mobile sites to reap additional profits.

Mobile website design is complicated, since one mobile version of a site may not be compatible with every device. The designers have to be aware of best design practices to make your mobile presence meaningful and worthwhile.

There is a Read More

The post 3 Ways to Design a Mobile Website for Your Business appeared first on Small Business Trends.

Posted in Business Rocket, Executive Prospectus Tagged with: , , ,

Google Reader: Gone for Good After July 1, 2013

Google keeps surprising people. That latest came as it announced it was shutting down Google Reader, the RSS feed reader application, on July 1, 2013.

Google Reader closing - cat appalledIn a statement on the Official Google Blog titled “A Second Spring of Cleaning” the search behemoth wrote, “We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. While the product has a loyal following, over the years usage Read More

The post Google Reader: Gone for Good After July 1, 2013 appeared first on Small Business Trends.

Posted in Business Rocket, Executive Prospectus Tagged with:

Time For Small Businesses to Take Mobile Seriously [Infographic]

It’s abundantly clear from the release of Google AdWords Enhanced campaigns that mobile search is big. Most likely, it will be at the forefront of advertising for the foreseeable future. That’s no surprise given that mobile searches are up 200% year over year.

As a small business, understanding the mobile marketing landscape and how Google plans to play in that space will be critical for charting your mobile search marketing strategy in the near term.

Outlined in this mobile Read More

The post Time For Small Businesses to Take Mobile Seriously [Infographic] appeared first on Small Business Trends.

Posted in Business Rocket, Executive Prospectus Tagged with: , , , , , , , , , , ,