Blog Archives

How to Set Your Social Media Strategy and Measure It

In this video I interview Dave Fleet, vice president of Digital at Edelman in Toronto. Dave shares how social media measurement impacts businesses today. You’ll learn what strategies businesses are using to measure their social media marketing efforts. Be sure to check out the takeaways below after you watch the video. Here are some of […]

Posted in Business Rocket, Executive Prospectus Tagged with: , , , , , , , , , , ,

Monetize And Measure Your Video Marketing With These Two Online Tools

SMBs spend either time or money on their website videos. Both are valuable for the owner of an SMB which is why you need to get the most out of your videos. Saying a URL or telling someone to visit your site isn’t enough, you cannot accurately measure this and see what your ROI is. […]

Posted in Business Rocket, Executive Prospectus Tagged with: , , , ,

How to Grow a Blog and Following With Podcasting

In this video I interview Pat Flynn, founder of Smart Passive Income. Pat tells the story behind his successful online business and shares the importance of the role podcasting plays in connecting with his blog audience. You’ll also discover why podcasting adds value to your online presence. Be sure to check out the takeaways below […]

Posted in Business Rocket, Executive Prospectus Tagged with: , , , , , , , , ,

How to Influence People With Social Media

In this video I interview Mark Schaefer, author of the Return on Influence and The Tao of Twitter.  Mark is also an MBA teacher at Rutgers University. Mark shares how social media influence impacts businesses today. You’ll learn how businesses are using social scoring platforms to engage with their audiences, and how to improve your influence. Be […]

Posted in Business Rocket, Executive Prospectus Tagged with: , , , , , , , , , , , ,