Blog Archives

Understand your Customers through Research

Don’t worry research is not as hard as it sounds and it’s not something exclusively for huge conglomerates or companies with massive marketing budgets. Every company can do it and more importantly, every company can benefit. Everything you need to

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Five Easy Ways to Improve Any Website

– Get the basics right and make the sale. 1. Your Website is a Salesperson not a BillboardMany companies use their homepage as a huge billboard with flash animation and many more believe that the home page should tell the

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Basic Structure for E-mail Marketing

– Essential elements for creating a successful email marketing campaign: 1. Make it clear. Be clear about who the e-mail is from. Ask yourself, would you be more likely to open something from offers@yourcompany.com or from offers@secreturl/or/somecompanythativeneverheardof.com? If you’re like

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